“End Hunger. Walk the World” is an annual event to raise awareness for the problem of child hunger and funds for WFP"s (World Food Programme) school meals programmes.
Walk the World is a joint effort between the United Nations World Food Programme and its partners, led by TNT, Unilever and DSM. Employees from these companies walk with WFP Goodwill Ambassadors, staff, and beneficiaries as well as government and NGO partners to show their solidarity in the fight against hunger and malnutrition. Since its inception, the Walk has mobilised about two million people across 24 time zones around the globe.
http://walktheworld.wfp.org/content/walk-world-brazil
http://walktheworld.wfp.org/content/kaka